aprc, formed in 1974 as a common-grounds professional organization for public relations practitioners in all segments of the automotive industry whether OE, aftermarket, performance, passenger car or heavy duty truck. Today, aprc operates under the management and oversight of the Original Equipment Suppliers Association (OESA) in the heart of the automotive industry and welcomes members from all aspects of automotive communications.

aprc fills the void of providing value-added professional development programs that relate to issues and topics affecting the practice of the public relations discipline within the automotive industry.