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Automotive Public Relations Council (APRC)

Welcome to the Automotive Public Relations Council (APRC). APRC, formed in 1974, is a common-grounds professional organization for public relations practitioners in all segments of the automotive industry whether OE, aftermarket, performance, passenger car or heavy duty truck.

APRC fills the void of providing value-added professional development programs that relate to issues and topics affecting the practice of the public relations discipline within the specific range of the automotive industry.